Phumelela continues to support the National Responsible Gambling Programme (NRGP). South Africa has one of the most sophisticated and scrupulous gambling regimes globally and its NRGP is internationally respected. The programme budget is based on 0.1% of Gross Gambling revenue for all gambling sectors with the exception of the National Lottery.

In addition to running a phone counseling service the NRGP conducts prevalence studies. Some of its most important work is done via its relationship with the media. Every advert by a gambling operator has a warning space with the text “winners know when to stop”. In addition, the NRGP places adverts in press communication and on radio, and runs an extensive stakeholder service with government, industry, community leaders, the international research community and, above all, the media.