Betting on sports like soccer, rugby and cricket is the fastest growing form of gambling globally and Phumelela is represented in the fixed-odds sports betting market through it's subsidiary company Betting World, a corporate bookmaking chain.

Betting World has a chain of outlets nationally and also offers online betting, as well as betting via cell phones that have internet connectivity and multimedia functionality.

Betting World offers the best odds on a host of sporting events as well as in-running or in-play odds. Betting World accountholders can take TAB bets on their accounts.