Phumelela Gaming has restructured its marketing and media departments into a single business unit that will maximise the natural synergies between its television and print operations, and co-ordinate all marketing initiatives.
The new media division will also provide a springboard for an expanded digital marketing strategy that will be rolled out in the coming months.
The division is headed up by racehorse owner and Tellytrack CEO Rob Scott, who is also a director of the Racing Association. He worked for Edcon for 20 years in managerial roles in marketing, merchandising and operations before leaving in 2008 to run Megrez, an import and export operation.
“The individual silos of responsibility previously made it difficult to co-ordinate and therefore maximise marketing and communications initiatives,” said Scott.
“The new structure largely does away with the fragmentation of the past and maximises our resources to deliver uniform marketing communications across the different media channels.
“We have several exciting marketing initiatives in the pipeline with special emphasis on digital platforms and the social media. To this end we have hired two digital marketing specialists who are conversant with the latest technologies and trends.”
In terms of the new structure Jason Dedekind becomes Phumelela Publishing Manager. This in turn will enable former GM Publishing and Betting Promotions Robert Garner, who is due to retire near the end of next year, to focus on managing media communications and marketing.
Dieter Wohlberg remains in charge of all television production and will work closely with the marketing team, especially in terms of digital initiatives. Rod McCurdy becomes Administrative and Finance Manager of the new division.
Matthew Britton will be responsible for overseeing overall strategy and implementation of new products, while the sponsorship and advertising sales team will report directly to Rob Scott.