South African horseracing will be shown live in leading bookmaker William Hill’s 2,371 betting shops in the UK as a result of a deal struck between William Hill and The Racing Partnership (TRP).
In terms of the long-term media deal, William Hill will buy betting shop media rights directly from TRP, which represents 15 Arena Racing Company owned racecourses and seven independent racecourses. This is the first time William Hill has purchased media rights directly from racecourses rather than via an intermediary. The deal starts on 1 January next year.
In addition to UK racing from TRP’s 22 racecourses, the channel includes coverage of South African horseracing thereby offering William Hill customers a broad variety of horseracing, covering jump, turf flat and all-weather flat racing.
The service ensures William Hill customers can enjoy South African racing in the morning followed by afternoon UK racing through to evening floodlit fixtures at Wolverhampton and Newcastle Racecourses. Newcastle is enjoying a successful new era with its £12 million floodlit all-weather track.
William Hill Interim Chief Executive Philip Bowcock said: “As a result of this agreement William Hill customers will continue to enjoy the full range of horseracing coverage from the UK and abroad.
“This agreement continues to evolve the commercial partnership between betting and racing as this represents the first time William Hill has entered into a direct media rights agreement with racecourses.”
William Hill is listed on the London Stock Exchange and operates retail outlets in the UK and Australia, while its online business is headquartered in Gibraltar with its marketing and customer service functions in Israel, Bulgaria and the Philippines. The company also has licensed websites in Italy and Spain, and William Hill US operates in the states of Nevada and Delaware.